The better burger battleground just got a whole lot juicer today. After Habit Burger & Grill’s Double Char was crowned #1 by USA TODAY 10Best*, the brand isn’t keeping the celebration to itself. Instead, it’s taking the message straight to the streets—and directly above a Five Guys restaurant in New York City. The new billboard, towering over Five Guys, cheekily reminds the competitor of its own ranking with a bold, undeniable, and rather ironic truth: “You’re Ranked #5, Guys.”
The better burger battleground just got a whole lot juicer today. After Habit Burger & Grill’s Double Char was crowned #1 by USA TODAY 10Best*, the brand isn’t keeping the celebration to itself. Instead, it’s taking the message straight to the streets—and directly above a Five Guys restaurant in New York City. The new billboard, towering over Five Guys, cheekily reminds the competitor of its own ranking with a bold, undeniable, and rather ironic truth: “You’re Ranked #5, Guys.”