Lotus Foods' research found that convenience is the #1 purchase driver in the Soup Cup category because 54% of soup cup consumption occurs as a standalone meal, without additional kitchen tools or pantry staples. Soup Cups also travel to work and school more than any other ramen format, which makes the cup solely responsible for delivering a satisfying meal without the benefit of additional ingredients or at-home customization. Lotus Foods’ new Global Soup Cups were built for exactly those occasions, and plenty of others: an after-school meal teens can make themselves, a dorm room dinner, a quick workday lunch, an alternative to takeout, or something easy to pack for a camping trip. Just add hot water.
Lotus Foods' research found that convenience is the #1 purchase driver in the Soup Cup category because 54% of soup cup consumption occurs as a standalone meal, without additional kitchen tools or pantry staples. Soup Cups also travel to work and school more than any other ramen format, which makes the cup solely responsible for delivering a satisfying meal without the benefit of additional ingredients or at-home customization. Lotus Foods’ new Global Soup Cups were built for exactly those occasions, and plenty of others: an after-school meal teens can make themselves, a dorm room dinner, a quick workday lunch, an alternative to takeout, or something easy to pack for a camping trip. Just add hot water.