“AI is proving to be a powerful, disruptive force in the marketing ecosystem, and the wider implications of this technology development could be extraordinary,” said Ryan Manchee, SVP of brand marketing, Basis Technologies. “While there is still much exploration of generative AI in our industry, it may not be long before expertise in this segment becomes essential for marketing. It is vital for brands and agencies to embrace AI-driven practices that strike a balance between automation and authenticity while improving aspects of their workflow and operations.”
“AI is proving to be a powerful, disruptive force in the marketing ecosystem, and the wider implications of this technology development could be extraordinary,” said Ryan Manchee, SVP of brand marketing, Basis Technologies. “While there is still much exploration of generative AI in our industry, it may not be long before expertise in this segment becomes essential for marketing. It is vital for brands and agencies to embrace AI-driven practices that strike a balance between automation and authenticity while improving aspects of their workflow and operations.”