Customer frequency sensitivity for Groupon's 16.2M active-customer marketplace. Each incremental turn drops approximately $100M of EBITDA at current contribution margins — from today's 2.3 visits per customer per year toward peer-comparable 4.3 visits. Source: Wyandanch Consulting LLC; illustrative analysis, not a forecast.
Customer frequency sensitivity for Groupon's 16.2M active-customer marketplace. Each incremental turn drops approximately $100M of EBITDA at current contribution margins — from today's 2.3 visits per customer per year toward peer-comparable 4.3 visits. Source: Wyandanch Consulting LLC; illustrative analysis, not a forecast.