After years of EV-program deferrals, the pipeline runs through the deepest three-year product valley in modern history, as measured by the Vehicle Redesign Rate (VRR). New model activity is so sparse that the U.S. Average Product Age (APA) climbs to a record of approximately 4.8 years by MY2028e before a delayed wave of redesigns finally lands.
After years of EV-program deferrals, the pipeline runs through the deepest three-year product valley in modern history, as measured by the Vehicle Redesign Rate (VRR). New model activity is so sparse that the U.S. Average Product Age (APA) climbs to a record of approximately 4.8 years by MY2028e before a delayed wave of redesigns finally lands.