“Video is an essential element of media strategies, and advertisers want a better understanding of the contextual relevancy of video programming where they are engaging customers,” said Tyler Kelly, president, Basis Technologies. “Basis’ integration of the IRIS_ID gives marketers robust technology for real-time data-driven decisions on CTV environments.”
“Video is an essential element of media strategies, and advertisers want a better understanding of the contextual relevancy of video programming where they are engaging customers,” said Tyler Kelly, president, Basis Technologies. “Basis’ integration of the IRIS_ID gives marketers robust technology for real-time data-driven decisions on CTV environments.”