“Media teams are buried in strategy assembly before a single campaign launches — synthesizing briefs, building frameworks, and producing client-ready presentations. Compass breaks through this challenge. For the first time, a DSP can take a campaign brief and generate a complete, customizable omnichannel media plan — ready for a client — without weeks of manual assembly,” said Shawn Riegsecker, CEO, Basis. “Compass is built differently, embedded directly in the planning process to keep strategy and activation connected in a closed loop from brief to outcome. Agencies and brands that have been testing Compass have fundamentally changed how their teams work.”
“Media teams are buried in strategy assembly before a single campaign launches — synthesizing briefs, building frameworks, and producing client-ready presentations. Compass breaks through this challenge. For the first time, a DSP can take a campaign brief and generate a complete, customizable omnichannel media plan — ready for a client — without weeks of manual assembly,” said Shawn Riegsecker, CEO, Basis. “Compass is built differently, embedded directly in the planning process to keep strategy and activation connected in a closed loop from brief to outcome. Agencies and brands that have been testing Compass have fundamentally changed how their teams work.”