Compared to the more-than 6,000 food products tested by Circana, pork from PRRS-resistant pigs received an above average purchase likelihood score, indicating positive consumer perception. In fact, females scored in the upper quintile, saying they were 90% likely to purchase to pork from PRRS-resistant pigs after learning that the taste and safety of the product are no different than any other pork.
Compared to the more-than 6,000 food products tested by Circana, pork from PRRS-resistant pigs received an above average purchase likelihood score, indicating positive consumer perception. In fact, females scored in the upper quintile, saying they were 90% likely to purchase to pork from PRRS-resistant pigs after learning that the taste and safety of the product are no different than any other pork.