Work Truck Week® 2026 reinforced the critical role commercial vehicles and tradespeople play in building and maintaining society. Ford Pro highlighted what it calls the Essential Economy — the 3 million businesses and 95 million workers across construction, manufacturing, service, energy, and logistics that drive $12 trillion in gross domestic product. Knapheide launched America’s Work Truck™, kicking off a campaign to define the modern work truck category, elevate the skilled trades and reinforce the 178-year-old company’s position in the future of American work. Educational sessions throughout the week covered industry trends and forecasts. To review all the media announcements made at Work Truck Week, plus photos and event coverage, visit worktruckweek.com/coverage.
Work Truck Week® 2026 reinforced the critical role commercial vehicles and tradespeople play in building and maintaining society. Ford Pro highlighted what it calls the Essential Economy — the 3 million businesses and 95 million workers across construction, manufacturing, service, energy, and logistics that drive $12 trillion in gross domestic product. Knapheide launched America’s Work Truck™, kicking off a campaign to define the modern work truck category, elevate the skilled trades and reinforce the 178-year-old company’s position in the future of American work. Educational sessions throughout the week covered industry trends and forecasts. To review all the media announcements made at Work Truck Week, plus photos and event coverage, visit worktruckweek.com/coverage.