Basis Technologies announced 2024 US Elections research showing the continued growth of CTV and programmatic advertising in political campaigns. Among digital devices, CTV increased its programmatic ad share of spend to 50% (up from 30% in 2022).
Basis Technologies announced 2024 US Elections research showing the continued growth of CTV and programmatic advertising in political campaigns. Among digital devices, CTV increased its programmatic ad share of spend to 50% (up from 30% in 2022).