Although female influencers continue to own the majority of influencer marketing deal flow, male influencers’ share jumped from an all-time low in 2020 to an all-time high at 15%. Female dominance in influencer marketing may not yet be at risk, but the widening pay gap and shrinking share of deals is worth noting.
Although female influencers continue to own the majority of influencer marketing deal flow, male influencers’ share jumped from an all-time low in 2020 to an all-time high at 15%. Female dominance in influencer marketing may not yet be at risk, but the widening pay gap and shrinking share of deals is worth noting.