"Political advertising demands precision, speed, and accountability — and audio is one of the most powerful, and underutilized channels for reaching engaged voters. DAX provides political advertisers with access to a massive audience, combined with the gold-standard political data sets from L2 and Experian, all accessible through Basis,” said Grace Briscoe, EVP of client development, Basis. “Basis is built for winning outcomes -- connecting channels and data into one governed environment so political teams can execute with confidence at the speed an election demands.”
"Political advertising demands precision, speed, and accountability — and audio is one of the most powerful, and underutilized channels for reaching engaged voters. DAX provides political advertisers with access to a massive audience, combined with the gold-standard political data sets from L2 and Experian, all accessible through Basis,” said Grace Briscoe, EVP of client development, Basis. “Basis is built for winning outcomes -- connecting channels and data into one governed environment so political teams can execute with confidence at the speed an election demands.”