FCB New York and Michelob ULTRA have been awarded the 2023 Sports Emmy for Outstanding Digital Innovation by the International Academy of Television Arts & Sciences for the groundbreaking long-form film “McEnroe vs McEnroe,” a first-of-its-kind branded AI activation that aired as a prime-time special on ESPN.
FCB New York and Michelob ULTRA have been awarded the 2023 Sports Emmy for Outstanding Digital Innovation by the International Academy of Television Arts & Sciences for the groundbreaking long-form film “McEnroe vs McEnroe,” a first-of-its-kind branded AI activation that aired as a prime-time special on ESPN.