FCB New York Wins Sports Emmy for Michelob ULTRA’s “McEnroe vs McEnroe”
FCB New York and Michelob ULTRA have been awarded the 2023 Sports Emmy for Outstanding Digital Innovation by the International Academy of Television Arts & Sciences for the groundbreaking long-form film “McEnroe vs McEnroe,” a first-of-its-kind branded AI activation that aired as a prime-time special on ESPN.