Personalization quality directly drives churn, with Millennials the most sensitive.

Chart 1

Yes (churn due to poor personalization): Gen Y 56.3%, Gen X 52.0%, Gen Z 48.5%.No: Gen Z 51.5%, consistent with heavier use of free/algorithmic platforms and fewer stacked paid subs.Millennials are the most sensitive cohort; they subscribe broadly and move quickly when experiences feel generic.

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PNG

Source

WSC Sports

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