Personalization quality directly drives churn, with Millennials the most sensitive.
Yes (churn due to poor personalization): Gen Y 56.3%, Gen X 52.0%, Gen Z 48.5%.No: Gen Z 51.5%, consistent with heavier use of free/algorithmic platforms and fewer stacked paid subs.Millennials are the most sensitive cohort; they subscribe broadly and move quickly when experiences feel generic.
Format
PNG
Source
WSC Sports