“Digital audio advertising will grow faster as advertisers gain more confidence to scale podcast inventory without second-guessing every buy. Assurance has to be built in before the bid is ever placed, not reconciled after the fact,” said Mark McEachran, VP of Product – DSP, Basis. “With Barometer's episode-level classification available in Basis, advertisers can apply brand-suitability on every ad impression automatically -- all from within the same workflow they use to plan, buy, and optimize every other digital channel.”
“Digital audio advertising will grow faster as advertisers gain more confidence to scale podcast inventory without second-guessing every buy. Assurance has to be built in before the bid is ever placed, not reconciled after the fact,” said Mark McEachran, VP of Product – DSP, Basis. “With Barometer's episode-level classification available in Basis, advertisers can apply brand-suitability on every ad impression automatically -- all from within the same workflow they use to plan, buy, and optimize every other digital channel.”