“AI is driving value in advertising, and marketers are increasingly looking to bring more of this element from Google to their media mix. Basis Technologies is meeting the needs of agencies and brands by offering the only technology that empowers media professionals to oversee the delivery of Performance Max campaigns alongside other popular advertising solutions,” said Tyler Kelly, president, Basis Technologies. “Our latest integration drives forward Basis’ vision to provide a comprehensive, cross-channel campaign performance measurement solution that consolidates the most important elements and tools.”
“AI is driving value in advertising, and marketers are increasingly looking to bring more of this element from Google to their media mix. Basis Technologies is meeting the needs of agencies and brands by offering the only technology that empowers media professionals to oversee the delivery of Performance Max campaigns alongside other popular advertising solutions,” said Tyler Kelly, president, Basis Technologies. “Our latest integration drives forward Basis’ vision to provide a comprehensive, cross-channel campaign performance measurement solution that consolidates the most important elements and tools.”