The Performance Media Mix Spans Both Traditional and Digital Media - Established and Emergent

Image 1 - Performance Media Mix 2026 - Spanning Established and Emergent - WG June 2026

Source: “Delivering Performance in the Era of AI: Technology, Data and New Opportunities to Unlock Omnichannel Success,” Winterberry Group, June 2026.

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Winterberry Group

The Performance Media Mix Spans Both Traditional and Digital Media - Established and Emergent

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