Melissa’s Enterprise Data Quality Study reveals that 84% of respondents reported measurable disruption from duplicate records, inaccuracies, or the lack of real-time verification. While about 60% of enterprises understand the impact of bad data, only about 30% have implemented active data quality mitigation.
Melissa’s Enterprise Data Quality Study reveals that 84% of respondents reported measurable disruption from duplicate records, inaccuracies, or the lack of real-time verification. While about 60% of enterprises understand the impact of bad data, only about 30% have implemented active data quality mitigation.