"CTV has been a revelation for political marketers, combining the big-screen impact of TV with the agility and targeting of digital. Traditional TV buyers are including CTV on their plans because there are audiences of voters not reachable through linear TV," said Grace Briscoe, SVP of Candidates and Causes, Centro. "The 2020 Elections proved out many of the digital strategies that were being previewed in 2018."
"CTV has been a revelation for political marketers, combining the big-screen impact of TV with the agility and targeting of digital. Traditional TV buyers are including CTV on their plans because there are audiences of voters not reachable through linear TV," said Grace Briscoe, SVP of Candidates and Causes, Centro. "The 2020 Elections proved out many of the digital strategies that were being previewed in 2018."