“Basis is our own proof-of-concept. This campaign shows that the same principles we apply with our customers — precision targeting, media automation, and campaign intelligence — work just as effectively when we are the marketer,” said Katie McAdams, chief marketing and commercial officer, Basis. “Our ANA B2 Award reinforces that B2B advertising can be both creative and performance-driven, powered by our team’s ambitious imagination, deep audience insights, and the technology that brought the campaign to market.”
“Basis is our own proof-of-concept. This campaign shows that the same principles we apply with our customers — precision targeting, media automation, and campaign intelligence — work just as effectively when we are the marketer,” said Katie McAdams, chief marketing and commercial officer, Basis. “Our ANA B2 Award reinforces that B2B advertising can be both creative and performance-driven, powered by our team’s ambitious imagination, deep audience insights, and the technology that brought the campaign to market.”