New SlickText research analyzing more than 400 million text messages found a median SMS marketing campaign click rate of 5.5%. Only about one in eight campaigns surpassed a 20% click rate, challenging commonly cited industry benchmarks.
New SlickText research analyzing more than 400 million text messages found a median SMS marketing campaign click rate of 5.5%. Only about one in eight campaigns surpassed a 20% click rate, challenging commonly cited industry benchmarks.