“We built Compass to be interoperable from the ground up. It brings together an expanding ecosystem of research and audience activation partners, as well as historical performance across channels to drive campaign decisions grounded in real data. All of it connects into a single workflow that spans strategy, planning, activation, analytics, and financial systems,” said Mike Hoyle, chief product officer, Basis. “What sets Compass apart is its foundation, where the workflows, rules, permissions, and security that govern the AI have been built and tested in production for years.”
“We built Compass to be interoperable from the ground up. It brings together an expanding ecosystem of research and audience activation partners, as well as historical performance across channels to drive campaign decisions grounded in real data. All of it connects into a single workflow that spans strategy, planning, activation, analytics, and financial systems,” said Mike Hoyle, chief product officer, Basis. “What sets Compass apart is its foundation, where the workflows, rules, permissions, and security that govern the AI have been built and tested in production for years.”