Patagonia founder Yvon Chouinard and Cox Enterprises CEO Alex Taylor at the Atlantic Salmon Federation’s 44th New York Gala on November 11 at the American Museum of Natural History. Chouinard received the 2026 Lee Wulff Salmon Conservation Award at the event which was held in honour of Alex Taylor. The event raised USD $4.6 million to support conservation and restoration of wild Atlantic salmon and the rivers and oceans they depend on. (Jason DeCrow/AP Content Services for Atlantic Salmon Federation)
Patagonia founder Yvon Chouinard and Cox Enterprises CEO Alex Taylor at the Atlantic Salmon Federation’s 44th New York Gala on November 11 at the American Museum of Natural History. Chouinard received the 2026 Lee Wulff Salmon Conservation Award at the event which was held in honour of Alex Taylor. The event raised USD $4.6 million to support conservation and restoration of wild Atlantic salmon and the rivers and oceans they depend on. (Jason DeCrow/AP Content Services for Atlantic Salmon Federation)