“The transition to digital-driven, B2B marketing is happening fast, bringing more sophisticated tactics, channels and a wealth of customer data. The effect was magnified in a pandemic year, where marketing plans should be pivoted quickly to keep pace with consumer demand shifts,” said Megan Kacvinsky, CEO, Point to Point.
“The transition to digital-driven, B2B marketing is happening fast, bringing more sophisticated tactics, channels and a wealth of customer data. The effect was magnified in a pandemic year, where marketing plans should be pivoted quickly to keep pace with consumer demand shifts,” said Megan Kacvinsky, CEO, Point to Point.