In August 2021, GGE has placed a cumulative total of €1,080,000 (approx. CAD $1,600,000) worth of purchase orders for TAAT™ between a two-container order to be distributed in the U.K. and Ireland, as well as a one-container order to be distributed in Australia. Smokers of legal age in Australia have been conditioned to the uniform “plain packaging” appearance of tobacco cigarette packs after Australia became the first country in the world to impose such regulations approximately a decade ago. The vivid colours that characterize the Original, Smooth, and Menthol varieties of TAAT™ can therefore provide a competitive advantage in the Australian market alongside the product’s selling points as an alternative to tobacco cigarettes with no tobacco or nicotine.
In August 2021, GGE has placed a cumulative total of €1,080,000 (approx. CAD $1,600,000) worth of purchase orders for TAAT™ between a two-container order to be distributed in the U.K. and Ireland, as well as a one-container order to be distributed in Australia. Smokers of legal age in Australia have been conditioned to the uniform “plain packaging” appearance of tobacco cigarette packs after Australia became the first country in the world to impose such regulations approximately a decade ago. The vivid colours that characterize the Original, Smooth, and Menthol varieties of TAAT™ can therefore provide a competitive advantage in the Australian market alongside the product’s selling points as an alternative to tobacco cigarettes with no tobacco or nicotine.