The best B2B performance agencies are measured at the pipeline line, not on cheap clicks. The graphic contrasts cost per click with cost per qualified lead, the clicks-vs-pipeline comparison, and the criteria that separate agencies that drive pipeline.
The best B2B performance agencies are measured at the pipeline line, not on cheap clicks. The graphic contrasts cost per click with cost per qualified lead, the clicks-vs-pipeline comparison, and the criteria that separate agencies that drive pipeline.