“Tracking, attributing, and reporting on cookieless conversions will become an industry standard. To continue performing their duties, sophisticated advertisers need solutions that overcome this challenge,” said Ian Trider, VP of RTB platform operations, Basis Technologies. “With increasing concerns about data privacy, new regulations being enacted, and browsers blocking third-party cookies, Basis Technologies helps media teams operate without friction. In an automated way, our Basis platform empowers advertisers to track click-through conversions in a privacy-compliant way and in major Internet browsing environments that block cookies.”
“Tracking, attributing, and reporting on cookieless conversions will become an industry standard. To continue performing their duties, sophisticated advertisers need solutions that overcome this challenge,” said Ian Trider, VP of RTB platform operations, Basis Technologies. “With increasing concerns about data privacy, new regulations being enacted, and browsers blocking third-party cookies, Basis Technologies helps media teams operate without friction. In an automated way, our Basis platform empowers advertisers to track click-through conversions in a privacy-compliant way and in major Internet browsing environments that block cookies.”