The colourful packs of TAAT™ are visibly distinguished from packs of Marlboro (sold by Philip Morris International, to be discontinued in the United Kingdom by 2030) and Silk Cut (sold by Japan Tobacco International), both of which must be sold in “plain packaging” under U.K. law with minimal brand identifiers. As TAAT™ endeavours to fill the market gap in the United Kingdom that is set to result from Philip Morris International’s discontinuation of tobacco cigarettes across the country, the eye-catching design of TAAT™ packs can provide a unique competitive advantage over the remaining tobacco firms, with two containers of TAAT™ currently destined for distribution in the U.K. as well as Ireland.
The colourful packs of TAAT™ are visibly distinguished from packs of Marlboro (sold by Philip Morris International, to be discontinued in the United Kingdom by 2030) and Silk Cut (sold by Japan Tobacco International), both of which must be sold in “plain packaging” under U.K. law with minimal brand identifiers. As TAAT™ endeavours to fill the market gap in the United Kingdom that is set to result from Philip Morris International’s discontinuation of tobacco cigarettes across the country, the eye-catching design of TAAT™ packs can provide a unique competitive advantage over the remaining tobacco firms, with two containers of TAAT™ currently destined for distribution in the U.K. as well as Ireland.