“Advertisers need control, clarity, and simplicity across an increasingly complex media landscape. Together, Mediaocean and Basis are removing friction in our industry to bring higher quality decision-making and performance into a single, connected workflow,” said Mike Hoyle, chief product officer, Basis. “By unifying the ecosystem, we are making it easier for advertisers to activate media with confidence to maximize outcomes.”
“Advertisers need control, clarity, and simplicity across an increasingly complex media landscape. Together, Mediaocean and Basis are removing friction in our industry to bring higher quality decision-making and performance into a single, connected workflow,” said Mike Hoyle, chief product officer, Basis. “By unifying the ecosystem, we are making it easier for advertisers to activate media with confidence to maximize outcomes.”