Most support teams have already automated the simple requests. The next frontier is complex support: issues that take multiple interactions, run past 30 minutes, or involve money, health or other high stakes.In July 2026, Zingtree partnered with CMSWire to ask more than 1,000 U.S. consumers how AI handled their hardest support issues, where it broke down, and what it takes to earn their trust.
Most support teams have already automated the simple requests. The next frontier is complex support: issues that take multiple interactions, run past 30 minutes, or involve money, health or other high stakes.In July 2026, Zingtree partnered with CMSWire to ask more than 1,000 U.S. consumers how AI handled their hardest support issues, where it broke down, and what it takes to earn their trust.