Spanish-Language TV Content Remains Integral to U.S. Hispanics’ TV Diet, New Horowitz Survey Shows
June 26, 2018 11:23 ET
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Horowitz Research
NEW ROCHELLE, N.Y., June 26, 2018 (GLOBE NEWSWIRE) -- Spanish-language TV remains a critical part of U.S. Hispanics’ TV diet, according to the latest FOCUS Latino: The Media Landscape 2018 report...
The Content Omnivore’s Dilemma: More, Better TV than Ever—and Harder to Find
June 13, 2018 09:58 ET
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Horowitz Research
NEW ROCHELLE, N.Y., June 13, 2018 (GLOBE NEWSWIRE) -- Today, more than two-thirds (68%) of TV content viewers stream at least some of their TV content, according to leading consumer research firm...
Competition from dMVPDs Puts New Spin on Competitive Market for Pay TV Subs; Consumers Less Bullish about Multichannel Value Proposition
June 06, 2018 10:39 ET
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Horowitz Research
NEW ROCHELLE, N.Y., June 06, 2018 (GLOBE NEWSWIRE) -- Three-quarters (76%) of TV content viewers report subscribing to a traditional pay TV—cable, satellite, or telco—service, down from 86% in 2014,...
Millennials Feel Social Media is the Most Effective Advertising Medium—But Don’t Count TV Ads Out Yet, New Horowitz Study Finds
May 03, 2018 11:31 ET
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Horowitz Research
NEW ROCHELLE, N.Y., May 03, 2018 (GLOBE NEWSWIRE) -- In today’s increasingly cluttered media environment, identifying the most effective media platforms for reaching target audiences is a critical...
For Black Millennials, Brand Values Impact Consumer Endorsement as Much as Innovation, Social Media, and Trendiness, New Horowitz Study Reveals
March 27, 2018 12:00 ET
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Horowitz Research
NEW ROCHELLE, N.Y., March 27, 2018 (GLOBE NEWSWIRE) -- In today’s socially and politically polarized environment, brands are often faced with a decision whether to take a stand on hot-button issues...
New Horowitz FOCUS Reports Shed Light on Viewing Behaviors of Hispanic, Black, and Asian TV Viewers, Underscoring Opportunities for Streaming Services Serving Multicultural Audiences
August 22, 2017 13:05 ET
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Horowitz Research
NEW ROCHELLE, N.Y., Aug. 22, 2017 (GLOBE NEWSWIRE) -- Horowitz Research has just released the 2017 editions of FOCUS Latino, FOCUS Black, and FOCUS Asian, three annual reports that track viewing...
According to Viewers, Streaming Drives Higher Engagement with Content and with Advertisements
July 25, 2017 12:52 ET
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Horowitz Research
Horowitz’ State of Viewing and Streaming report examines shifting viewing behaviors and the role of streaming in consumers’ video lifestyles NEW ROCHELLE, N.Y., July 25, 2017 (GLOBE NEWSWIRE) --...
Cable, Satellite, Telco Face New Competition with 1 in 3 Consumers Willing to Stream Pay TV, New Study Shows
June 27, 2017 15:12 ET
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Horowitz Research
Horowitz's new State of dMVPD Study Measures Market Opportunity for Hulu with Live TV, YouTube TV, and Others Price, self-management and programmatic advertising will be key competitive and business...
Reshaping Narratives around Identity and Race Is the Focus of NYC Cultural Insights Forum on June 6, Featuring Top Media, Advertising, and Marketing
June 01, 2017 13:34 ET
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Horowitz Research
NEW YORK, June 01, 2017 (GLOBE NEWSWIRE) -- Consumers spend about four in every 10 hours of viewing time streaming content while live TV viewing has dropped to new lows, according to the latest...
Is the Future of TV Mobile? Latest Research from Horowitz Suggests TV Set is Still King
April 27, 2017 14:03 ET
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Horowitz Research
NEW ROCHELLE, N.Y., April 27, 2017 (GLOBE NEWSWIRE) -- The rise of streaming is being driven largely by the increase of streaming to the TV set, reveals the latest data from Horowitz Research’s...