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Smaato’s New “NextGen SDK” Built From the Ground Up by App Developers
September 26, 2019 10:00 ET | Smaato, Inc.
SAN FRANCISCO, Sept. 26, 2019 (GLOBE NEWSWIRE) -- Smaato, the global in-app advertising platform, has officially announced a new software development kit (SDK) for Android and iOS that includes key...
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Arndt Groth Named New CEO of Smaato
June 21, 2019 08:13 ET | Smaato, Inc.
HAMBURG, Germany and SAN FRANCISCO, June 21, 2019 (GLOBE NEWSWIRE) -- Smaato today announced that Arndt Groth will be promoted to Chief Executive Officer (CEO) of Smaato, Inc. He will be succeeding...
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Smaato and Liftoff Reveal the Most Engaging In-App Ad Formats
May 21, 2019 08:00 ET | Smaato, Inc.
SAN FRANCISCO, May 21, 2019 (GLOBE NEWSWIRE) -- Smaato, the global in-app advertising platform, in partnership with Liftoff, a performance-based mobile app marketing and retargeting platform, today...
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Smaato Leads In-App Exchanges by Achieving TAG Anti-Fraud Certification
March 25, 2019 12:00 ET | Smaato, Inc.
SAN FRANCISCO, March 25, 2019 (GLOBE NEWSWIRE) -- Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced it has received the TAG...
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eCPMs Increased 32% for Smaato in H2 2018 Compared to H2 2017
February 27, 2019 08:00 ET | Smaato, Inc.
SAN FRANCISCO, Feb. 27, 2019 (GLOBE NEWSWIRE) -- Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced results from its Global Trends in...
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New Hybrid Auction Model by Smaato Increases Yields for Publishers and Flexibility for Buyers
December 18, 2018 08:00 ET | Smaato, Inc.
SAN FRANCISCO, Dec. 18, 2018 (GLOBE NEWSWIRE) -- Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced a new hybrid auction model that...
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Smaato Reduces Media Buying Costs With Automated Traffic Curation
October 23, 2018 08:00 ET | Smaato, Inc.
Proven Machine Learning Technology by Smaato Increases Bid Efficiency by up to 72% for Demand Side Platforms SAN FRANCISCO, Oct. 23, 2018 (GLOBE NEWSWIRE) --  Smaato, the leading global real-time...
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GDPR Changes Buying Behavior and Mobile Usage Continues Rapid Growth, Smaato Research Shows
September 07, 2018 09:00 ET | Smaato, Inc.
SAN FRANCISCO, Sept. 07, 2018 (GLOBE NEWSWIRE) -- Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced the publication of the Global...
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Smaato Accelerates Growth in APAC With Key Industry Leader Hires
August 28, 2018 08:00 ET | Smaato, Inc.
SAN FRANCISCO, Aug. 28, 2018 (GLOBE NEWSWIRE) -- Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced two key strategic hires to manage...
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In-Game Mobile Ad Engagement More than 3x Other Mobile Apps
July 12, 2018 08:00 ET | Smaato, Inc.
SAN FRANCISCO, July 12, 2018 (GLOBE NEWSWIRE) -- Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced research revealing that January 1...