Smart TV Ownership Will Reach 42 Million U.S. Households in 2014
May 19, 2014 09:31 ET
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Parks Associates
DALLAS, TX--(Marketwired - May 19, 2014) - Heather Way, Senior Analyst at Parks Associates, will present the firm's connected TV and advertising research at the IAB Advanced TV Town Hall today...
Parks Associates: Nearly 70 Million U.S. Households Will Have Smart TVs by 2017
September 23, 2013 10:30 ET
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Parks Associates
DALLAS, TX--(Marketwired - Sep 23, 2013) - Heather Way, Senior Analyst, Parks Associates, is moderating the session "Smart TV Rising" at Advertising Week on Wednesday, September 25, 2:30-3:15 P.M....
Over 40% of U.S. Broadband Households Have a Subscription to an Online Video Service
September 10, 2013 10:21 ET
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Parks Associates
DALLAS, TX--(Marketwired - Sep 10, 2013) - In advance of Next TV Summit, research firm Parks Associates announced results from Video-on-Demand: The Road to Revenues, a 1Q 2013 survey of 10,000 U.S....
Parks Associates: U.S. Tablet Owners to Increase 61% in One Year to Exceed 130 Million in 2014
June 10, 2013 10:26 ET
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Parks Associates
DALLAS, TX--(Marketwired - Jun 10, 2013) - International research firm Parks Associates and mPortal today highlighted new research on connected devices in the whitepaper "Enabling Connected Media...
Parks Associates: In-App Advertising Revenues to Reach $2 Billion in U.S. in 2013
April 24, 2013 10:58 ET
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Parks Associates
DALLAS, TX--(Marketwired - Apr 24, 2013) - Parks Associates today announced adRise, NAGRA, Rovi, Samsung, and YuMe will discuss revenue strategies and consumer app usage in the session "Monetization...
Increasing Online Viewership Intensifies Competition to Develop Cross-Platform Video Audience Measurement System
December 16, 2010 10:56 ET
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Parks Associates
DALLAS, TX--(Marketwire - December 16, 2010) - As U.S. video viewers increase their multiplatform viewing habits, advertising firms' demand for an integrated tool to measure both TV and online video...
Parks Associates Forecasts Advanced TV, Mobile Advertising, and Social Networking to Lead Long-Term Recovery in U.S. Ad Spending
February 17, 2010 12:17 ET
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Parks Associates
DALLAS, TX--(Marketwire - February 17, 2010) - Targeted and interactive TV advertising will lay
the foundation for the long-term recovery of U.S. ad spending, while
spending on broadcast network TV...
Parks Associates at CES: Connected Devices, 3D Content, Storage, and Support Services Will Provide New Opportunities for Industry Growth in 2010
December 22, 2009 10:47 ET
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Parks Associates
DALLAS, TX--(Marketwire - December 22, 2009) - Parks
Associates market analysts will present new research and provide
insight and commentary about new business strategies, new technologies,...