The Top 3 Pharma Functions Involved in Patient-Centric Initiatives (Apart from Marketing)
July 31, 2017 16:44 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - July 31, 2017) - Apart from marketing, the most popular functions that are involved in at least 65% of surveyed patient-centric initiatives are brand team,...
Increased Digital Technology Use Emerges as #1 Trend in Patient Centricity
July 10, 2017 18:28 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - July 10, 2017) - The largest percentage of surveyed Top 10, Top 50 and small pharmaceutical companies -- 35% -- anticipate increased technology usage in...
Top 10 Pharma Firms More Likely to Establish Dedicated Patient-Centric Marketing Groups
February 01, 2017 07:31 ET
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Cutting Edge Information
DURHAM, NC--(Marketwired - February 01, 2017) - Three out of four surveyed Top 10 pharmaceutical companies have dedicated patient-centric marketing groups in place, according to a recent study...
Half of Global Groups Report Calling on Most Functions to Contribute to the Process of Defining Patient-Centric Ideals
November 03, 2016 09:15 ET
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Cutting Edge Information
DURHAM, NC--(Marketwired - November 03, 2016) - A new study published by Cutting Edge Information revealed that half of all surveyed global pharmaceutical organizations interact with their companies'...
Big Pharma Expanding Patient Centricity through Top-Down Mandates
October 19, 2016 08:17 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - October 19, 2016) - Drug companies have adopted patient-centric models throughout the pharmaceutical industry. And a new industry study has found that 67% of...
Defining Patient-Centricity Success Metrics & Demonstrating Initiative Value
September 28, 2016 08:31 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - September 28, 2016) - Although patient centricity becomes evermore prevalent in the pharmaceutical industry, companies have yet to settle on a consistent...
Patient-Centric Pharmaceutical Strategies: Drug Companies Allocate Broad Range of Responsibilities to Dedicated Teams
September 01, 2016 08:17 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - September 01, 2016) - Patient centricity is no longer a buzzword in the pharmaceutical industry. The industry's transition away from brand-focused messages...
Avaya Helps Healthcare Organizations Improve Patient Experience, Care Team Collaboration and Cost Control
February 24, 2014 09:05 ET
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Avaya Inc.
SANTA CLARA, CA--(Marketwired - Feb 24, 2014) -
Collaboration technologies increase care team productivity and support cost control
Customer experience...
Patient Communication ROI Is Major Opportunity for Life Science Brand Teams
April 06, 2010 12:14 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - April 6, 2010) - Patient outreach and education has become one of the most important channels for drug and device companies to communicate product...
AOFAS Celebrates Its 8th Surgical Outreach to Vietnam
July 29, 2009 12:58 ET
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AOFAS
ROSEMONT, IL--(Marketwire - July 29, 2009) - An initial fact-finding trip in 2001 to
explore the possibility of treating disabled children and landmine victims
in Vietnam has grown into an ongoing,...