SALES DEVELOPMENT IN SEPTEMBER 2011

SALES DEVELOPMENT IN SEPTEMBER 2011

In September 2011, H&M group total sales including VAT increased by 3
percent compared to the same month the previous year, in local
currencies. In comparable units sales decreased by 7 percent. Comparable
units comprise the stores and the internet and catalogue sales countries
that have been in operation for at least a financial year.

The total number of stores amounted to 2,363 on 30 September 2011 versus
2,111 on 30 September 2010.

For table over the sales development during the most recent years, see
attached document.

Percentage sales development for the month of October will be published
on 15 November 2011 at 08.00 (CET).

 
Karl-Johan Persson, Managing Director
 
Contact person: Nils Vinge, Head of IR, +46-8-796 5250

 
The information in this press release is that which H & M Hennes &
Mauritz AB (publ) is required to disclose under Sweden's Securities
Market Act. It was released for publication at 08.00 (CET) on 17 October
2011.

 
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is
quoted on NASDAQ OMX Stockholm. The company's business concept is to
offer fashion and quality at the best price. In addition to H&M, the
group includes the brands COS, Monki, Weekday and Cheap Monday as well
as H&M Home. The H&M Group has more than 2,300 stores in 41 markets,
including franchise markets. In 2010, sales including VAT were SEK
126,966 million and the number of employees is more than 87,000. For
further information, visit www.hm.com.