“The collision of programmatic and CTV has transformed elections advertising. The trend that started to show life two cycles ago is now a regular part of the media plan for candidates, campaigns, PACs, and other organizations looking to reach and influence voters,” said Jaime Vasil, group VP of candidates and causes, Basis Technologies. “We expect more evolution in future cycles around buying automation, inventory curation and consolidation, and measurement. Furthermore, techniques to reach voters on digital devices are poised to improve, setting the stage for significant use of audience data in the next election.”
“The collision of programmatic and CTV has transformed elections advertising. The trend that started to show life two cycles ago is now a regular part of the media plan for candidates, campaigns, PACs, and other organizations looking to reach and influence voters,” said Jaime Vasil, group VP of candidates and causes, Basis Technologies. “We expect more evolution in future cycles around buying automation, inventory curation and consolidation, and measurement. Furthermore, techniques to reach voters on digital devices are poised to improve, setting the stage for significant use of audience data in the next election.”