During the lead up to the Olympic Winter Games PyeongChang 2018, Ice Breakers — a leading mint and gum brand from The Hershey Company (NYSE: HSY) — will rally fans to pursue their #UnicornMoment. The brand is dubbing #UnicornMoment, a personal accomplishment sparked by a boost of confidence to take on challenges. And with unicorns symbolizing the inner confidence of every individual to achieve their dreams, the brand created Team Unicorn — a roster of U.S. Olympic athletes and hopefuls who exude the swagger necessary to crush it no matter the circumstance.
During the lead up to the Olympic Winter Games PyeongChang 2018, Ice Breakers — a leading mint and gum brand from The Hershey Company (NYSE: HSY) — will rally fans to pursue their #UnicornMoment. The brand is dubbing #UnicornMoment, a personal accomplishment sparked by a boost of confidence to take on challenges. And with unicorns symbolizing the inner confidence of every individual to achieve their dreams, the brand created Team Unicorn — a roster of U.S. Olympic athletes and hopefuls who exude the swagger necessary to crush it no matter the circumstance.