Fortis appoints Adrian Martorana as General Manager Communications

Adrian Martorana (47) has held various positions in communications in the past. He has strong Global as well as European Marketing and Communication expertise gained via a number of blue chip brands such as Jaguar, Duracell, Citibank and Visa.

 

His most recent experience is with Visa as Head of Marketing Strategy & Communications. In this role he was responsible for rolling-out the new Brand Architecture across CEMEA (Central Europe, Middle East and Africa), developing new advertising to support the Winter Olympics sponsorship as well as introducing a new marketing planning process.

 

Prior to VISA, Adrian was with Citibank as EMEA (Europe, Middle East and Africa) Marketing Director based in London and responsible for developing brand marketing plans and programmes including the introduction of a new brand positioning and communication support.

 

Adrian joined Citibank from Duracell where he spent 15 years building the Duracell brand in a local, regional and ultimately global capacity as Head of Global Brand Development.

 

Adrian, who holds Italian and British nationalites, is married with 2 children and has lived in Italy, France, Germany, USA and the UK.

 

At Fortis, he will succeed Eric Bouwmeester, who has taken up the new position of General Manager Corporate Social Responsibility (CSR).

 

Fortis is an international financial services provider engaged in banking and insurance. We offer our personal, business and institutional customers a comprehensive package of products and services through our own channels, in collaboration with intermediaries and through other distribution partners.

With a market capitalisation of EUR 35.00 billion (31/12/2005), Fortis ranks among the twenty largest financial institutions in Europe. Our sound solvency position, our presence in 44 countries and our dedicated, professional workforce of 56,000 enable us to combine global strength with local flexibility and provide our clients with optimum support. More information is available on www.fortis.com