CEPSA Spain rolls out Pricer ESL with an order for SEK 5M

CEPSA Spain rolls out Pricer ESL with an order for SEK 5M
CEPSA Spain has placed on order for 100 Pricer Electronic Shelf Label
installations that will be installed by IBM Spain. The stores operate under the
“PROMIMER” banner. The installations would start in Q2 and involve 20 stores in
2007, and would continue through 2009. The total value of the 
project for Pricer is estimated at approximately SEK 5M. 
“We are excited by this new project” says Oron Branitzky, Area Manager Southern
Europe. “CEPSA is the first operator of convenience stores (small store format
adjacent to gas stations) that recognized the benefits of ESL and is rolling out
our system on a large scale. There are over 1700 service stations under the
CEPSA holding and we believe that the project will be expanded to many of them.
Furthermore, the convenience store market is only at the beginning of store
automation technologies such as ESL and we know it is significant that a leading
retailer such as CEPSA is a pioneer in this segment.” 
“We have been working on this project with CEPSA for over three years” says Luis
Gutierrez-Jodra, Manager of IBM Retail in Southern Europe. “The ESL project is
another demonstration of IBM's capabilities as a global system integrator and
leading service provider.” 

About CEPSA 
CEPSA is a diversified Spanish energy company, with its core businesses in oil
and petrochemicals, and an expanding global portfolio of operations in countries
such as Portugal, Algeria, Brazil, Canada, Colombia and Panama, selling its
products on all five continents. CEPSA's activities span the entire oil value
chain, ranging from its “upstream” operations in exploration and production, to
its “downstream” businesses in refining and marketing of petroleum-based
products.  Additionally, the Company has a world-class petrochemicals business
and a rapidly broadening presence in the natural gas and power sectors. At
year-end 2006, CEPSA's workforce numbered over 11,000 people and the Company
continues to steadily generate employment. 
About IBM 
For more information on IBM, visit www.ibm.com. 


For further information, please contact:
Jan Forssjö, President and CEO Pricer AB: +46 8 505 582 00

Pricer offers solutions for more efficient and secure price information through
electronic information systems to the retail industry. The Pricer system
significantly improves consumer benefit and store productivity. Pricer, founded
in 1991 in Uppsala, Sweden, is the leading supplier of electronic display and
information systems to the retail industry. 

Offering the most complete ESL solution Pricer has over 3,000 installations
across three continents. Customers include many of the world's top retailers and
some of the foremost retail chains in Europe, Japan and the USA. Pricer, in
co-operation with qualified partners, offers a totally integrated solution
together with supplementary products, applications and services.

Pricer AB (publ) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com