- LAUNCH OF METRO IN SAO PAULO
Metro International S.A. ("Metro International"), the international
newspaper group, today announced that it has entered into a joint
venture and franchise agreement with Grupo Bandeirantes de
Comunicação ("Grupo Bandeirantes"), one of the leading television
broadcasters in Brazil. A new edition of Metro will be launched in
Sao Paulo, Brazil, on 7th May 2007.
Metro International has a 29.99% interest in the joint venture
operation and will account for its interest in the company as an
equity participation. Metro International will also receive a
franchise fee reflecting Metro International's significant
operational support of the joint venture. Grupo Bandeirantes owns the
remaining shares in the joint venture and the operation will benefit
from cross sales synergies with Grupo Bandeirantes' as well as Group
Banderantes' considerable expertise of the Brazilian media market.
Metro will initially distribute 150,000 copies in Sao Paulo under the
name "Publimetro", a brand name which is already strongly established
in Chile and Mexico. "Publimetro" will be one of the largest daily
newspapers in Sao Paulo as well as one of Latin America's most-read
titles.
Sao Paulo, Brazil's leading economic centre, is with its population
of c. 18 million inhabitants the fifth largest city in the world and
is an ideal addition to the network of Metro International's global
operations. Zenith Optimedia estimated that Brazil's gross newspaper
advertising market grew 10% year-on-year in 2006 to c. US$ 1.2
billion, making it Latin America's largest newspaper advertising
market.
Pelle Törnberg, Metro International's President and CEO, commented:"This launch in Brazil builds on our established presence in Latin
America and will complement our successful operations in Chile and
Mexico, as well as in Portugal. We have found in Grupo Bandeirantes
an ideal partner in Brazil and the operation will draw on the unique
and complementary strengths of both shareholders and is also expected
to benefit from the strong growth of Brazil's economy and its
advertising markets. With Sao Paulo added to Seoul, New York and
Mexico City, Metro is now in four of the five world's largest
cities.""Franchise agreements have proven themselves to be a very efficient
way for Metro International to penetrate new markets and increase
Metro's unique global footprint. At the same time they ensure that
the franchise editions remain true to the Metro model which
constantly delivers young, active, well-educated, metropolitan
readers to advertisers around the world."
For further information, please visit www.metro.lu, email
info@metro.lu or contact:
Pelle Törnberg, CEO and President tel:
+44 (0) 20 7016 1300
Birgitta Henriksson, Brunswick Group (IR Contact) tel: +46
(0) 708 12 86 39
ABOUT METRO INTERNATIONAL AND METRO
Metro is the largest and fastest growing international newspaper in
the world. Metro is published in over 100 major cities in 20
countries across Europe, North & South America and Asia. Metro has a
unique global reach - attracting a young, active, well-educated
Metropolitan audience of over 20 million daily readers. Metro
International's advertising sales have grown at a compound annual
rate of 41% since the launch of the first edition in 1995.
Metro International 'A' and 'B' shares are listed on the OMX Nordic
Exchange's Nordic List under the symbols MTRO SBD A and MTRO SBD B.
ABOUT GRUPO BANDEIRANTES
Grupo Bandeirantes is one of the most established and respected
communication groups in Brazil. With 70 years of history and covering
95% of Brazilian territory, its TV channels and radio stations
deliver independent journalism, sports and high quality
entertainment. Grupo Bandeirantes media network includes two open TV
networks (Band and Play TV), three cable channels (BandSports,
BandNews and Terraviva), five radio networks (Rádio Bandeirantes,
BandNewsFM, Nativa and Rádio SulAmerica Trânsito), one distributor of
cable signal and content (TV Cidade), one recording company
(Bandmusic) and the largest interactive platform in Brazil.
METRO INTERNATIONAL SIGNS PARTNERSHIP AGREEMENT IN BRAZIL
| Quelle: Metro International S.A.