BOSTON, MA--(Marketwire - January 9, 2008) - Aberdeen, a Harte-Hanks Company (
NYSE:
HHS),
announced the latest benchmark report "Product Innovation Agenda 2010:
Profiting from Innovation Today and Tomorrow." This report looks at how
companies are driving profitable growth by introducing new innovation,
product development and engineering techniques and technologies. The
capabilities differentiating top performers today will not be enough in
2010. For example, the report reveals that 70% of all respondents will have
a Product Lifecycle Management (PLM) implementation in place within the
next two years, making it a common practice and basic requirement to
compete in product-centric markets.
"As today's leading innovation practices become standard operating
practices of the future, the Best-in-Class will need to extend their
leadership by adopting emerging best practices like Open Innovation, Lean
Product Development and a continued expansion of engineer's visibility to
the impact their decisions make on the supply chain and product
profitability," says Jim Brown, VP of Product Innovation & Engineering
Research. "We have identified the top strategies, along with the top 20
innovation technology investments, that Best-in-Class companies will use to
compete in 2008 and beyond."
In a December 2005 study on the same topic, Aberdeen Group investigated how
companies leverage product innovation for profitability. The "Product
Innovation Agenda 2010" report reassesses the old product innovation agenda
and looks at its relationship to the corporate agenda today and into the
future. Aberdeen reports that top performing companies are looking outside
the four walls of engineering to other organizations across the enterprise
and beyond, leveraging these new technologies to increase visibility and
minimize the downstream impact of design decisions on the product
development lifecycle.
The report offers the following recommendations:
-- Implement PLM to centrally and securely manage data
-- Stay abreast of new innovation processes, and establish ownership of
innovation as a discipline
-- Formalize processes to understand downstream impacts of engineering
and product development decisions.
The report is made available through the underwriting of I.H.S, Invention
Machine and Siemens PLM Software. To download a complimentary copy of the
report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=4170.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
260 Franklin Street
Boston, Massachusetts 02110-3112
Telephone: (617) 723-7890
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Jim Brown
Aberdeen Harte-Hanks
(610) 565-6302
Jim.brown@aberdeen.com