Solna, Sweden (14 February 2008). Entraction launches Bingo in cooperation with
NYX Interactive. Bingo complements Entraction's product offering as it is a
game of luck that attracts new target groups. Bingo is a widespread and popular
game offline and is growing fast online. Bingo will be integrated in
Entraction's network during the spring and will be offered to Entraction's
turnkey partners before summer.
Bingo completes Entraction's product offering and makes it possible for our
partners to offer the players an outstanding gaming experience in a safe and
regulated environment. Entraction already offers its partners poker, sports
betting and casino.
"Entraction is a strategically important global partner to us and we are
extremely satisfied that they choose NYX to partner with them in their Bingo
venture," comments Staffan Lindgren, CEO NYX Interactive.
Entraction has chosen a Bingo product with a user friendly chat function as
what makes Bingo unique is the importance of the player community for the
overall gaming experience. The player does not need to download Bingo, but can
play directly in the browser of a gaming site in Entraction's network.
"Bingo completes our offering of attractive, user friendly and secure services
within digital entertainment. Moreover, Bingo allows our partners to reach new
target groups," comments Peter Åström, CEO Entraction.
For more information, please contact:
Peter Åström, CEO, Entraction, +46 73 600 85 01
Pia Rosin, Corporate Communications Director, Entraction, +46 70 753 22 46
Staffan Lindgren, CEO NYX Interactive, +46 709 885 830
About Entraction Holding AB
Entraction Holding AB is a Swedish-registered gaming group that develops
proprietary software systems for online gaming through its subsidiaries and
operates one of the world's largest poker networks. The poker network is
operated by subsidiaries on Malta that are licensed to market and conduct their
own gaming activities and to deliver gaming services to partners in the poker
network.
The Entraction Group offers its partners software systems for poker, sports
betting and casino, access to the poker network and a range of peripheral
services such as website design, gaming licenses, operation, payment systems,
promotional tools and 24/7 support. Partners can choose between an integrated
solution containing a customized mix of different products or a turnkey
solution in which the partner is responsible only for marketing.
Entraction Holding AB is listed on the First North marketplace of the OMX
Nordic Stock Exchange and has approximately 8 500 shareholders.
www.entraction.se
About NYX
Nyx Interactive has in short time become one of the world's leading independent
and total suppliers of systems for digitally distributed gaming entertainment.
Nyx Interactive develops gaming system solutions for such distribution channels
as personal computers/Internet, interactive gaming terminals and digital-TV.
Licensees are offered a customized gaming system, an integrated payment system
and operator related services.
