Chris Clarke joins LBi as Chief Creative Officer

PRESS RELEASE
Stockholm/Amsterdam, 13 June 2008

LBI International AB ("LBi"), the global marketing and technology
agency, announces that Chris Clarke, Executive Creative Director and
President of Digitas' London, is to join LBi as Chief Creative
Officer. The creation of this board level role is part of a strategic
strengthening of LBi's global creative capability. Clarke will focus
initially on the LBi agency brand and on bringing focus to the UK
creative product, before invigorating LBi's creative proposition
across the network. Chris Clarke Comments:"It has taken a lot to wrench me from Digitas. But LBi is unique in
its vision for the digital future. It has the financial foundations
and management team to support genuine creative innovation, and
deliver great creative work on a global basis. I'm very proud of what
I achieved heading up Digitas UK. But now is the time for me to
concentrate on what I do best: the creative work. LBi has great
accounts, great talent, and incredible heritage: Icon MediaLab, Lost
Boys, Framfab, Oyster and Wheel. These businesses were part of the
core DNA of the digital agency business. It's an immense honour to
join at a time when they are being fused into such an exciting agency
brand."

Chris has been at the forefront of the UK digital industry since the
late 90s. He was a founding member of digital pioneers Abel & Baker,
later becoming Executive Creative Director of Wheel. In 2006 Chris
joined Digitas-owned Modem Media as Executive Creative Director for
Europe, where, after the acquisition of Digitas by Publicis, he took
the helm of the London agency as ECD & President.

Ewen Sturgeon, the founder of Wheel, is the CEO of LBi UK and a
member of the LBi Group management team. He comments:"I worked with Chris at Wheel for 4 years. He's unusual in that he
combines the creative maturity that is tough to find in the digital
industry with a natural flair and instinct for creating broad, deep
and innovative brand experiences. He also has an intuitive
understanding for what we are trying to create at LBi and his arrival
marks a point of evolution for the business. We've put the building
blocks in place, we've got a great creative team in the UK, and
across the group, that just needs a bit of leadership and clarity of
vision to really fly."
For further information please contact:
Ewen Sturgeon, CEO, LBi UK
+44 20 7063 6465, ewen.sturgeon@lbi.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com


About LBi:
LBi is  a global marketing and technology agency. The Company employs
approximately 1,500 professionals located primarily in the major
European, American and Asian business centers, such as Amsterdam,
Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and
Stockholm. LBi blends the full range of service disciplines to create
innovative multichannel solutions for national and international
corporate clients. By combining business and media strategy
development with creative design, industry expertise and the latest
digital communications technology, LBi offers a unique , and uniquely
valuable proposition. LBi is listed on OMX Nordic in Stockholm and
Euronext in Amsterdam as (symbol: LBI).