Tele2 and Rubberduck launches Mobile TV services in Estonia

Tele2 and Rubberduck launches Mobile TV services in Estonia

Rubberduck Media Lab, a leading provider of white label mobile TV services, has
now launched a comprehensive mobile TV service in Estonia for Tele2. Rubberduck
is a subsidiary to the stock listed Aspiro group, which is the Scandinavian
market leader within mobile services.

With this agreement, Rubberduck will manage Tele2's Mobile TV initiatives in
Estonia. Tele2 is one of the leading mobile operators in Estonia. The managed
service includes complete administration of this service by Rubberduck which
includes content sourcing, portal development and maintenance. The hosted
service will use Studio:1; the technical backend solutions from Rubberduck.

The users will have access to local as well as international video content such
as Estonian news from ERR and Kanal2 and entertainment from Lastekas, MTV and
more. The majority of the content will be free to use provided that the users
will have a data subscription package. The service will be available both in
Estonian and in Russian.

- It is my pleasure to announce this partnership with Tele2. Users of this
service will be able to watch popular regional content and a wide array of
international content, which will be continuously sourced as a part of the
agreement. This is our second managed service in the Baltic Region, an important
growth region for us, states Miguel Silva, Director Sales and Marketing of
Rubberduck Media Lab.
For more information, please contact:

Ann Charlotte Svensson
Head of Corporate Communications and IR
Tel: +46 709 91 80 10
e-mail: anncharlotte.svensson@aspiro.com

Miguel Silva
Director Sales and Marketing, Rubberduck
Tel: +47 951 31 604 
e-post: miguel.silva@rubberduckmedialab.com

Aspiro discloses the information provided herein pursuant to the Securities
Markets Act and/or the Financial Instruments Trading Act. The information was
submitted for publication at 8.30 am on 9 October.



Rubberduck Media Lab
Rubberduck makes tv and video work on all handsets. Based in Oslo, Norway,
Rubberduck Media Lab AS is Scandinavia's leading mobile TV and video company
providing services to Network Operators and Broadcast Companies across the
world. The Managed Services of the company includes content sourcing and
complete technical management of the Mobile TV Service and delivery channels.
Other partners of Rubberduck include Telenor, Sonofon, MTV, Hi3G Sweden &
Denmark, BBC, Elisa and Fox. 

Aspiro in Brief
Aspiro is the market leader in mobile entertainment in the Northern European
region. Using Aspiro's services, users can do things like watch TV, listen to
music and play games on their mobile phones. Aspiros subsidiary Rubberduck has a
world leading mobile-TV solution. Aspiro is also one of the leading players in
mobile marketing and mobile solutions in the Nordic countries. Services are
delivered to companies such as Telenor, TeliaSonera, Tele2, 3, NRK, BBC and Fox
Movies. Aspiro was incorporated in 1998 and is a small-cap company listed on the
OMX Stock Exchange in Stockholm. In 2007, Aspiro's sales were SEK 405 m and the
company has some 150 employees. The head office is in Sweden with local presence
in Norway, Sweden, Finland, Denmark, Estonia, Latvia and Lithuania.