Ariba Enhances Sales Team Productivity With InsideView

SAN FRANCISCO, CA--(Marketwire - January 21, 2009) - InsideView today announced that Ariba, Inc., the leading spend management solutions provider, is expanding its deployment of SalesView across its national sales force in an effort to accelerate lead generation and overall sales productivity. SalesView, a leading Sales 2.0 application, combines socialprise technology that harvests relevant intelligence living across the social Web with seamless CRM mash-ups to arm the Ariba sales team with the insights needed to discover profitable leads and close opportunities more efficiently.

Ariba's decision to expand its use of SalesView to its national sales staff came after a pilot phase that demonstrated measurable results. The departmental deployment showed significant increases in sales efficiencies, helping account executives identify and engage with the right prospects at the right time. Another key factor leading to the enterprise-wide deployment is SalesView's seamless mash-up with Salesforce.com, the CRM solution currently in use by Ariba. The mash-up provides account executives with real-time access to relevant news alerts, relationship analysis as well as intelligently aggregated research results from both traditional editorial sources and social media, all within Salesforce.com.

"SalesView is a powerful example of Sales 2.0 -- enabling our sales team to efficiently glean actionable insights across thousands of data sources and relationships, in order to ultimately engage with prospects in a deeper, more relevant manner," said Jason Solinger, director, North American sales at Ariba. "The insights we gain from SalesView are pivotal in helping us foster and close important deals."

"We're proud to play a role in helping Ariba tap into Sales 2.0 to increase sales productivity and velocity," said Rand Schulman, chief marketing officer at InsideView. "Especially in today's economic environment which calls for unprecedented sales team effectiveness, it is becoming difficult to compete without Sales 2.0 technologies like SalesView. We're pleased that Ariba has the confidence in our technology to make it a core part of its day-to-day sales process for all of its sales representatives."

InsideView's unique Sales Intelligence application, SalesView, discovers sales opportunities across both traditional editorial sources and emerging social media and presents them directly within the CRM application for optimum impact. SalesView maximizes sales team productivity by delivering a one-stop shop for prospecting needs and accelerates the sales cycle by enabling sales people to call the right prospects at the right time.

About Ariba, Inc.

Ariba, Inc. is the leading provider of on-demand spend management solutions. Ariba's mission is to transform the way companies of all sizes, across all industries, and geographies operate by delivering software, service, and network solutions that enable them to holistically source, contract, procure, pay, manage, and analyze their spend and supplier relationships. Delivered on demand, Ariba's enterprise-class offerings empower companies to achieve greater control of their spend and drive continuous improvements in financial and supply chain performance. More than 1,000 companies, including more than half of the companies on the Fortune 500, use Ariba solutions to manage their spend from sourcing and orders through invoicing and payment. For more information, visit www.ariba.com

About InsideView

InsideView is a Sales 2.0 leader, bringing insights gained from traditional editorial sources and social media to the enterprise to increase sales productivity and velocity. The San Francisco-headquartered company was founded in 2005 by pioneers of the SaaS, content and CRM industries to take advantage of the convergence of social media and enterprise applications. InsideView's unique socialprise technology intelligently aggregates relevant personal, professional and corporate data in real time from thousands of content sources to uncover new customer engagement opportunities. InsideView's Sales 2.0 applications deliver fresh and complete intelligence within CRMs and to mobile devices to maximize sales productivity and accelerate sales cycles. The company is privately held and venture-backed by Emergence Capital Partners, Greenhouse Capital Partners and Rembrandt Venture Partners. InsideView's sales force automation partners include Landslide Technologies, Microsoft, Oracle, Salesforce.com and SugarCRM. InsideView's customers include Ariba, Borland, IBM, Omniture and SuccessFactors. For more information, visit www.insideview.com.

Contact Information: Contact: Raksha Varma LaunchSquad 415-625-8555 insideview@launchsquad.com