LBi, Europe's largest digital agency launches Customer Interaction Department

PRESS RELEASE
Stockholm/Amsterdam, 24 March 2009

Leading LBi has launched a global Customer Interaction Department to
help brands create more effective ways to manage and facilitate
profitable relationships between customers and their brands in
today¹s socially connected world.

The department was created in response to huge demand from brands
wanting to know how to best communicate with consumers through social
networks, blogs, virtual worlds and other social platforms, and
balance this with more traditional marketing channels.

LBi fuses together both traditional CRM and "social CRM" thinking to
deliver a holistic and fresh approach to CRM strategy and
implementation and programme management, communications and data
planning, multi-channel campaign design and management, customer data
management and hosting.

By embedding these skills and service offerings into its full service
mix, LBi ensures customer engagement is a primary consideration
across the customer journey, from acquisition to retention and
advocacy. In collaboration with their colleagues in Media and
Technology, the Customer Interaction department has developed a
number of innovative communication planning tools and solutions that
aim to simplify the complex reality of planning, managing and
facilitating millions customer conversations in a web2.0 world.

Headed by Pipa Unsworth, a leading expert in CRM, global clients
include Marks and Spencer, Financial Times, Mazda Motors Europe, Sara
Lee, Mitsubishi Motors Europe, Formula1 and mostly recently, after an
8-way pitch Electrolux.

Whether its working with clients such as Sara Lee and Financial Times
to develop and reinvigorate their eCRM programmes, or planning
integrated media and CRM campaigns for Mitsubishi Motors Europe, or
creating an online customer dialogue platform for Mazda Motors
Europe, this integrated approach is proving popular with clients -
including new pan-European clients such as Electrolux who plan to
shift a significant proportion of their above-the-line budget to CRM,
digital and experiential activity this year.

Pipa Unsworth, LBi CRM Practice Director says "I'm excited to see a
growing
demand for this fresh approach to CRM  but not surprised! CRM is
critical
to maintaining profitability and protecting customer relationships
during
tough economic conditions and, as a data-driven discipline, CRM
provides a
level of accountability favoured by clients especially when marketing
budgets are under increasing pressure to perform."

Ewen Sturgeon, LBi UK CEO, says "2009 will see continued investment
in this
area, coupled with substantial growth as clients continue to demand
improved
return on investment and more effective approaches to managing and
retaining
valuable customer relationships in a digitally centric, socially
connected
world."

For further information please contact:
Pipa Unsworth, LBi CRM Practice Director
+44 20 7063 6465,  Pipa.Unsworth@lbi.com
Sarah van Praagh, Press contact, LBi UK
 +44 20 7063 6465, Sarah.VanPraagh@LBi.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com


About LBi:
LBi is a global digital marketing and technology agency, blending
insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind in Europe, LBi
provides the full range of digital capabilities, including digital
strategy, branded content, service design, media, CRM, technology,
managed hosting and support services. The Company employs over 1,600
professionals located primarily in the major European, American and
Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels,
London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed
on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol:
LBI).
www.lbi.com