MTV Networks Turns to Sonoa Systems to Provide Critical Content Distribution Services for Online and Mobile Feeds and APIs

SANTA CLARA, CA--(Marketwire - March 30, 2009) - Sonoa Systems, Inc., an innovative provider of analytics, management, and governance solutions for cloud services and APIs, today announced that MTV Networks (MTVN) has selected Sonoa to optimize its online and mobile content distribution solution. Sonoa's ServiceNet will provide MTVN with increased reliability, control and visibility as they expand the delivery of video feeds and open their APIs to partners and consumers in the cloud.

MTVN is deploying Sonoa's cloud-based service to give their online syndication partners an automated platform for reliably consuming and deploying the company's content feeds. Additionally, Sonoa's analytics will provide operational and business level visibility that enables MTVN to better understand the performance and usage patterns of each syndication feed, which allows them to more rigorously support SLAs and provide the level of service appropriate for each partner.

"Sonoa's unique technology and approach guarantees our partners -- and ultimately our consumers -- better service and satisfaction, reduces our operational costs and provides a platform for further innovations as we continue to open our feeds and APIs using the cloud," said Andrew Toy, vice president, mobile and syndication technology at MTVN.

"Increasingly, customers are looking to govern interactions with business partners via the cloud," said Frank Kenney, research director for applications strategy and governance at Gartner. "Media distribution companies -- whose business models are dependent on their ability to distribute a wide variety of content to a community of consumers, partners and end users -- are examples of how the cloud is being leveraged, how distribution models are becoming more innovative and how cloud brokerages are critical to the acceptance (and ultimately the success) of both."

"As more companies look to create new business models via cloud services, solving the common challenges faced when exposing services, feeds and APIs becomes critical to their success," said Chet Kapoor, CEO of Sonoa Systems. "Our solution solves these issues by delivering a layer of security, control, performance and visibility in the cloud that results in better performance and substantially lower operational costs. MTVN is definitely ahead of the curve -- their innovation is truly a great example of how both traditional enterprises as well as Web-centric companies can use cloud services to better serve and reach their partners and customers."

About Sonoa Systems

Sonoa Systems provides a cloud service gateway that solves critical visibility, control, and governance challenges for enterprises that are using cloud-based business applications. Leading customers such as Pfizer, Warner Music, and IntraLinks use Sonoa to create new revenue channels, reduce costs, and innovate faster. The company is based in Santa Clara, CA, privately held, and backed by leading investors including Norwest Venture Partners, Bay Partners, Third Point Ventures, and SAP Ventures. For more see www.sonoasystems.com.

Contact Information: Media Contact: LaunchSquad +1 (415) 625-8555 sonoa@launchsquad.com