Healthy Child Healthy World Introduces the "Healthy Begins Here" Video Contest

BURLINGTON, VT--(Marketwire - April 2, 2009) - In celebration of Earth Month, Healthy Child Healthy World created a "Healthy Begins Here" video contest sponsored by Seventh Generation. The contest inspires people to take charge and makeover their homes' hot spots at http://www.youtube.com/user/HealthyChild.

The average American home is a danger zone for families with at least 63 toxic chemicals within reach(1). Do you know all of these "hot spots" of toxicity and pollution within your own home? Sponsored by Seventh Generation, the WebMD Health eHome interactive educational platform, found at www.webmd.com/healthyhome, helps you identify these hot spots and provides simple solutions to protect you and your family.

Families -- especially those with young children -- are encouraged to submit 2-3 minute videos documenting how they identified a hot spot, evaluated the problem and provided a solution. Video entries will be judged according to overall impression, as well as creativity and uniqueness of voice, accuracy of content and quality of technical execution.

Ten winners -- one grand prize followed by a first prize and 8 runners-up -- will be selected, all receiving congratulatory attention from Seventh Generation and Healthy Child Healthy World in their respective news vehicles. Healthy Child Healthy World will also use the videos in on-going parent education. WebMD will feature the winning videos in Health eHome.

The grand prize winner will receive an Apple 8G iPod Touch pre-loaded with Seventh Generation's Label Reading Guide application in addition to a year's supply of Seventh Generation home care and cleaning products and a copy of the Healthy Child Healthy World book and DVD. First prize will receive a Flip Ultra digital video camera, a Seventh Generation Living Home Starter Kit and a copy of the Healthy Child Healthy World book and DVD. The eight runners-up will receive a Seventh Generation Living Home Cleaning Kit.

Deadline for submission is April 18, 2009 at 11:59pm ET. Videos will be judged by a distinguished panel of judges from WebMD and Healthy Child Healthy World.

"We're very excited to involve families in the Health eHome initiative through the Healthy Begins Here video contest. This is a great family activity that is not only fun for parents and kids, but entirely educational. Learning how your peers makeover hot spots at home makes the idea of change and healthy living less intimidating," said Seventh Generation's President and Chief Inspired Protagonist Jeffrey Hollender.

"At Healthy Child Healthy World, we're focused on helping families understand health hazards in the home and easy solutions to decreasing them. This is a wonderful opportunity to see Healthy Child's easy tips and hot spot solutions in action," said Healthy Child Healthy World's CEO and Executive Director Christopher Gavigan.

ABOUT SEVENTH GENERATION

Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Their products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home -- and for the community and environment outside of it.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com. To read more about Seventh Generation's corporate responsibility, visit the Corporate Consciousness Report at: www.seventhgeneration.com/corporate-responsibility/2007.

ABOUT HEALTHY CHILD HEALTHY WORLD

Healthy Child Healthy World is igniting a movement inspiring parents to protect young children from harmful chemicals, and was founded by Jim and Nancy Chuda in 1992 after their daughter Colette died from a rare form of non-hereditary cancer called Wilm's Tumor. As a nonprofit national leader for nearly two decades, Healthy Child Healthy World has become the nation's leading organization of its kind, helping millions of parents, educators, health professionals, and the general public take action to create healthy environments for families and embrace non-toxic and sustainable lifestyle solutions. To learn more about our work visit www.healthychild.org.

(1) According to the Consumer Product Safety Commission.

Contact Information: Contact: Chrystie Heimert (802) 658-3773 x620 www.seventhgeneration.com