LBi announces restructuring charge and redesign of the organisation

PRESS RELEASE
Stockholm/Amsterdam, 6 April 2009

In Q1 LBi will record a one time charge of approximately 3.6 million
EUROS relating entirely to severance costs and property related
charges incurred during the period.  The company has in the quarter
removed 150 FTE's - approximately 9 percent of the global headcount.
This action has been taken as a consequence of the deteriorating
economic climate and the headcount reduction has been explicitly
targeted at the Central European and American regions where we
anticipate further pressure on the top line. LBi also had originally
planned to conclude the final phase of our strategic restructure in
Q4 this year. The Company have now decided to accelerate
decision-making and all associated structural activity to better
safeguard our margins going forward.

In Central Europe LBi now plan to create a full-service hub managed
out of LBi's Dutch office. LBi  is creating this hub in response to
specific client demand in the region. Media specialists, Iven and
Hillmann, acquired at the end of 2007, will now work directly in
concert with LBi Netherlands as will LBi Germany. The marketing
skills of Satama, the platform capabilities of LBi Lost Boys and the
Media services  of Iven Hillmann can then be better united under the
LBi brand. A single P&L, incentive model and shared toolset will also
ensure an alignment of interest.

The combined offer replicates the UK full-service model and is
uniquely differentiated in that it offers clients a one stop shop
combining all digital strategic marketing, media and CRM disciplines
with best in class website design and build skills. The move allows
LBi  to remove skill-sets duplicated across these offices and further
consolidate our client handling organisations. As a consequence of
this activity LBi has closed down the operations in the Den Dolder
location and simultaneously rationalised office space requirements in
Amsterdam.

 In the USA LBi is also creating a single integrated full-service
offer through the combination Special Ops, Nicholson and LBi Atlanta.
LBi is targeting a single organisational model which will become
effective at the end of the year.  In anticipation of the year end
merger LBi is already now reshaping the US companies. This includes
the simplification of organisational structures, reduction of
management layers and removal of duplicate roles.

These combined actions across the group will have a significant
structural impact on our cost base and annualised savings are
expected to be greater than EUR 9 million.

The Q1 results will be released on 29 April 2009.

For further information please contact:
Luke Taylor, CEO, LBI International AB
+44 20 7063 6465, luke.taylor@lbi.com
Huub Wezenberg, CFO, LBI International AB
+31 20 460 4500, huub.wezenberg@lbi.com
Eva Ottosson, Group Communications  Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com


About LBi:
LBi is a global digital marketing and technology agency, blending
insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind in Europe, LBi
provides the full range of digital capabilities, including digital
strategy, branded content, service design, media, CRM, technology,
managed hosting and support services. The Company employs over 1,600
professionals located primarily in the major European, American and
Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels,
London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed
on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol:
LBI).
www.lbi.com