Adfortel Releases New Version of Patented Mobile

ROTTERDAM, Netherlands, April 14, 2009 (GLOBE NEWSWIRE) -- Adfortel, a Payter
Holding company, today announced the release of a new version of its mobile
advertising solution, VoiceAds Engine Version 2.0. Adfortel holds a national
patent on the technology, and an international patent is pending. The first
version of its VoiceAds Engine offered operators and advertisers a unique audio
based and handset independent mobile advertising channel. Version 2.0 greatly
expands the reach of VoiceAds by also targeting incoming calls. 

VoiceAds are audio commercials played instead of a ringback tone during the
waiting period for connecting a call. Varying per country, an average of 15
seconds of currently unused call waiting time can be used as advertising
airtime. This airtime offers multiple daily direct contact moments and massive
guaranteed reach for advertisers, with the possibility to target on profiles
and offer opt-in incentives to subscribers to the service. 

Ringback tone services initially started the concept of replacing the
traditional ringback tone during the call waiting period with music clips. The
limited success of ringback tone services in general triggered Adfortel to
develop the mobile advertising solution VoiceAds Engine. The next milestone on
Adfortel's roadmap was the development of version 2.0, which now allows highly
targeted audio commercials on incoming calls to existing ringback tones and
VoiceAd subscribers in addition to outgoing calls. 

This new feature effectively multiplies the inventory for advertising purposes.
In addition, there is the operator benefit of being able to reuse existing
ringback tone platforms and network infrastructure to support their
transformation into VoiceAd Engines. Traditional ringback tone service features
are offered as a low cost or even complimentary service to operators as part of
the VoiceAd Engine 2.0 release. 

Igor Hendriksen, Adfortel's managing director: "Adfortel's solution is a very
attractive offering for operators who want to continue to grow market share by
unlocking new revenue streams. The solution's architecture and capabilities
allow for a speedy and cost-effective deployment with fast return on
investment. The new version of VoiceAds is interesting for operators with poor
ringback tone results and operators that are considering both ringback tone
services and mobile audio advertising for their roadmaps." 

Adfortel showcased its VoiceAds Engine during the latest edition of the Mobile
World Congress in Barcelona, co-exhibiting with its technology partner
Dialogic, and is currently in talks with various operators, advertising
agencies, network vendors and system integrators worldwide to introduce the
concept on a commercial scale. 

CONTACT:  Adfortel
          Igor Hendriksen
            +31 (0) 6 1435 0055
            Igor.Hendriksen@adfortel.nl
          Vincent van der Goes
            +31 (0) 6 1435 0062
            Vincent.vanderGoes@adfortel.nl
          www.adfortel.com

          Payter Holding
          Brendon Carpenter
          +31 (0) 10 478 2929
          Brendon.Carpenter@payter.nl
          www.payter.com
Adfortel Releases New Version of Patented Mobile Advertising Solution VoiceAds Engine
